Knowledgebase: General
What is Search Engine Optimisation?
Posted by Maria Brosnan on 17 June 2016 10:44 AM

Search Engine Optimisation (SEO) is the process of improving your website’s rankings in search engines such as Google, Yahoo! and MSN. The goal is to be listed near the top of the results when someone does a search for your product or service.

The secret of SEO is working within search engine criteria and anticipating what visitors might search for and matching that to your site content. Search engines crawl the Internet looking for results that match any given search. So if you have similar content/key words in strategic positions within your website, search engines will pick that up and rank you accordingly when people do a search. SEO should be a consideration for anyone with a website and for best results conducted regularly.