Knowledgebase: Affiliate Programme
What’s the difference between a Reseller and an Affiliate?
Posted by Maria Brosnan on 17 June 2016 11:35 AM

A Reseller purchases services at a discounted rate from the retailer and then on-sells them to the end user, with the billing relationship being between the reseller and the end user.  The Affiliate simply refers business and receives a percentage of the sale price as commission, with the billing relationship being between the retailer and the end user. The reseller provides all services for their customers as they would their own business: ordering process, delivery and customer service. An Affiliate's involvement, on the other hand, ends once the visitor leaves their site.