Knowledgebase : Domain Names > New gTLD Domain Names
gTLD stands for generic top-level domain - what Internet users see as an Internet extension like dot-com, dot-org or dot-info - and they are part of the structure of the Internet's domain name system.
The Landrush phase follows Sunrise and precedes general availability registration. Customers that choose to participate in a Landrush phase are willing to pay a premium amount to secure their domain before General Availability.
ICANN (Internet Corporation for Assigned Names and Numbers) is the body responsible for managing and coordinating the Internet's Domain Name System.
Sunrise is the first phase of any new TLD launch where trademark holders can claim their trademarked domain names. This step is to help companies looking to protect their brands and trademarks.
ICANN opened the new gTLDs (generic Top Level Domains) programme to increase competition and consumer choice for new domain name extensions online.