New Domain spaces available, how could you use these?
Posted by Maria Brosnan on 20 December 2016 12:12 PM
Over the last couple of years, domain names have been evolving, with the new Top Level Domains (new gTLDs) considered to be the new black. Remember the days when registering a domain, you only had to pick from .com, .net, or .co.nz ending? Fast-forward to today, and it is now more commonplace to see a variety of new extensions being utilised.
Thousands of businesses worldwide have new domain names that better represent their brand and the service or product they offer customers. The latest extensions (better known as new gTLDs or nTLDs), which have been released include .car, .family, .pet and .wine, all designed to cater for the growing web space.
Using a non-generic extension to create awareness
The appeal of using a non-generic extension like .coffee or .cafe is that you can create brand awareness and stand out from your competitors. The men’s apparel site ManBrands.club is a great example of this. The company, who offer an e-commence and subscription service, opted to use the .club extension when registering their domain name instead of the usual .com.
Founder Ry Russell told Small Business Trends “We registered ManBrands.com, but when I saw that the .club extension was available, something clicked. I felt it added a level of sophistication and exclusivity that would appeal to our customers.”
Russell also mentioned that choosing a .club domain resulted in a branding advantage that was unexpected. “Since the .club domain is relatively new, it caught people’s attention and started a conversation”, he said. “It really sticks with people and adds value from a marketing and branding standpoint. It’s not something they quickly forget. As competition increases, finding ways to differentiate yourself is important, and that’s what .club has done for us.”
The latest domain names to be released have given more businesses the opportunity to catch people’s attention. A vet or dog groomer business for example, may draw new customers by simply utilising .pet. Those companies looking to stand out from a crowded vehicle marketplace may find registering a domain name with a .car, .cars or .autos extension helps them with their branding.
Should I switch the company’s URL to a new gTLD?
If you’re starting a new business, new domain names can help you find a URL that perfectly represents who you are and what you offer to customers. While most would automatically look at .com or .co.nz, if they are taken or you find an extension that is more meaningful to your brand, a new gTLD could be a great option.
For existing businesses that already have online brand equity, it is a slightly different issue. There are a few things to consider before you do so.
Are you going to gain better brand authority by using a domain extension that is closely associated with your business?
While .com is universal and a blank canvas, .store might strengthen your identity and instantly help build your brand authority in your industry.
Do you currently have a lengthy URL?
If your URL is easily misspelt or too long to remember, changing to a domain extension like .design may simplify things.
Will it help increase your reach?
Registering a new gTLD to simply forward users to your .com or .co.nz site can help more people find your business online if it is relevant to your offering.
Will it help your marketing efforts?
When you're running a promotional campaign online, using a new extension can enable you to create an individual landing page without disrupting your main website. For example, if you’re running a competition to win a car, registering the name WinA.car could help your marketing efforts.
New gTLDs are creating more opportunity for people to register domain names that are specific to their brand. It also gives existing online businesses the chance to extend their reach, set up sites solely for promotions and to simplify their URL.
Take a look at the list of some of the new domain extensions to see what’s on offer.